Clock’s Ticking: Get (Nasdaq: GIFT) On Your Radar Before the Bell Rings

Any content you receive is for information purposes only. Always conduct your own research.  *Sponsored Giftify, Inc. (Nasdaq: GIFT) Has Emerged as Market Crux's Top Idea for This Morning—Monday, March 23, 2026 Don't Miss The Next Breakout—Get Real-Time Alerts Sent Directly To Your Phone. Up To 10X Faster Than Email. Full Coverage On (GIFT) Kicks Off Right Now Pull Up (GIFT) While It's Still Early… March 23, 2026 Clock's Ticking | Get (Nasdaq: GIFT) On Your Radar Before the Bell Rings Dear Reader, The next phase of digital commerce is being shaped by a powerful mix of automation, consumer choice, and smarter merchant tools. Traditional rewards programs are struggling to keep pace as users look for more flexible ways to use stored value. Meanwhile, artificial intelligence is accelerating the shift by helping platforms move faster, personalize better, and operate more efficiently. The businesses gaining traction now are the ones building systems that serve both consumers and merchants at the same time. Giftify, Inc. (Nasdaq: GIFT) is moving into this trend with a model designed to unlock unused gift card value while expanding AI-driven marketing and ordering tools for restaurant partners. With a total transaction value that increased by over 27% in 2025 to reach $154.7M, the company is scaling its footprint in an industry where digital gifting and merchant engagement are becoming increasingly critical to consumer retention. That's just one of the reasons why (GIFT) is topping our watchlist this morning—Monday, March 23, 2026. But keep in mind, (GIFT) appears to be flying under the radar, currently trending below $1, with less than 21M shares listed as available to the public. When companies have small floats like this, the potential exists for big moves if demand begins to shift. To fully appreciate the setup, it helps to step back and look at how the rewards market itself is changing. As traditional rewards programs struggle with low engagement, a new model is emerging that prioritizes liquid value and choice-based incentives for a global audience. A Multichannel Platform for Digital Commerce Giftify, Inc. (Nasdaq: GIFT) operates across multiple segments of the incentives and rewards industry. Its business model is built on three primary pillars: a secondary marketplace for gift cards, Restaurant.com, a digital deals brand for dining and retail, and Takeout7.com, which provides online ordering and AI-powered marketing tools for independent restaurants. See the company's latest corporate presentation here. Through its gift card exchange platform, (GIFT) enables consumers to buy and sell gift cards from more than 1,100 retailers. This platform helps turn unused balances into flexible purchasing power while allowing buyers to save up to 35% on select purchases. On the merchant side, Restaurant.com connects a large user base with dining deals at thousands of partner locations. In May 2025, (GIFT) expanded its technology stack through the acquisition of Takeout7, Inc., adding online ordering and AI-driven marketing services to its portfolio. These tools are designed to help independent restaurants compete more effectively with larger chains by providing end-to-end digital capabilities, including website design, social media management, and delivery coordination. That is where the story becomes especially interesting, because (GIFT) appears to be aligning multiple growth drivers inside one expanding platform. The Amazon Exchange Integration One of the most compelling aspects of the Giftify ecosystem is its deep integration with major e-commerce leaders, most notably Amazon. Through its gift card exchange infrastructure, the company powers a branded exchange site for Amazon, allowing consumers to trade in gift cards from other retailers in exchange for Amazon.com Gift Cards. This strategic infrastructure role places (GIFT) at the heart of the consumer spending cycle, as it facilitates the conversion of stagnant, single-brand credit into one of the world's most versatile digital currencies. By providing the backend technology for this exchange, (GIFT) captures high-volume transaction traffic and cements its position as a critical utility for the $300B annual U.S. consumer gift card market. Optimizing the Incentives Ecosystem In its full-year 2025 results reported on March 18, 2026, Giftify demonstrated significant operational progress. While reported net sales were $83.2M—reflecting an accounting shift toward net-commission-based "agent" transactions—total gross billings surged 27.1% to $154.7M. This marketplace momentum was accompanied by a 380 basis point expansion in gross margin, which rose to 18.6%. The company also executed a disciplined cost-reduction strategy, cutting total operating expenses by 18% year-over-year while narrowing its net loss by 44.3% to $10.5M. Strategic Integration of Artificial Intelligence Artificial intelligence is a core driver of efficiency across the (GIFT) platform. In March 2026, the company announced the deployment of AI-driven development practices across Restaurant.com, enabling faster feature delivery and a pipeline of platform improvements. These AI programs extend into marketing, support, fraud detection, and product development, helping to scale operations more efficiently than traditional models allow. For instance, the company recently implemented a passwordless registration system as the first visible result of this AI-augmented workflow. Expansion into Corporate Rewards A key growth driver for the company is its uChoose corporate rewards platform, launched in July 2025. This B2B solution targets the corporate rewards market by providing businesses with flexible employee incentives that recipients select from over 200 brands. Early adoption data suggests significant impact; healthcare providers using the platform reported staff retention and satisfaction improvements exceeding 40% compared to traditional programs. The platform also features a proprietary breakage-sharing model, which transforms unused balances from lost expenses into recovered value for corporate clients. A High-Speed Platform Designed for Digital Fulfillment Giftify, Inc. (Nasdaq: GIFT) is positioning itself to capture a larger share of the secondary gift card market, where its gift card exchange platform has already delivered $150M in gift cards over a recent 12-month period. The platform achieves a 99.5% instant fulfillment rate for digital orders, with many processed in under two seconds. This technological scale is supported by proprietary fraud detection systems that have increased new customer approval rates by over 10%. By distinguishing legitimate customers from fraud attempts with greater precision, Giftify is reducing acquisition costs while maintaining platform security. Operational Synergy and Acquisition Value The integration of Takeout7 into Restaurant.com in early 2026 is expected to bolster the company's capabilities in providing end-to-end technology solutions to restaurant partners. Takeout7's ordering and marketing platforms have historically generated substantial trackable sales for restaurant clients. By combining these tools with Restaurant.com's existing deal marketplace, (GIFT) now offers a complete technology suite including online ordering, kitchen integration, and payment processing. This strategic move expands the company's market profile and creates new high-margin revenue streams within the B2B division, which already contributed approximately 85% of gross revenue for the year. Latest Headlines March 18, 2026 Giftify, Inc. Reports 27% Growth in Total Transaction Value to $154.7M for Full Year 2025 Gross pro-fit rises 18% to $15.5M on 380 basis point margin expansion; operating expenses cut 18% year-over-year; net loss narrows 44% to $10.5M as the company approaches Modified EBITDA… March 05, 2026 Giftify Deploys AI-Driven Development Across Restaurant.com Platform, Delivering Optimized Consumer Experience at Accelerated Speed and Scale AI integration enables Restaurant.com's technology team to operate with greater speed and precision, rapidly delivering platform upgrades designed to improve user engagement… 7 Reasons Why (GIFT) is Topping Our Watchlist This Morning —Monday, March 23, 2026… 1. Small Float: with under 21M shares listed as available to the public, (GIFT)'s small float could witness the potential for big moves if demand begins to shift. 2. Under the Radar: shares of (GIFT) are currently trending below $1 and appear to be flying under the radar compared to more widely followed names. 3. Amazon Integration: the company's exchange infrastructure powers Amazon's gift card trade-in program, allowing consumers to exchange eligible gift cards for Amazon gift cards while placing (GIFT) within a widely used digital commerce channel. 3. 27% Growth: total gross billings for (GIFT) increased 27.1% to $154.7M in 2025, signaling expanding platform activity. 5.. Platform Scale: the gift card exchange tied to (GIFT) has delivered $150M in volume over a recent 12-month period. 6. High-Speed Fulfillment: digital orders on (GIFT) are fulfilled at a 99.5% rate, with many completed in under two seconds. 7. AI Integration: artificial intelligence is being deployed across (GIFT) to accelerate development, marketing, and platform efficiency. Pull Up (GIFT) While It's Still Early… Taken together, the setup around (GIFT) is becoming harder to ignore. The company is operating with a relatively small float and remains under the radar, while at the same time reporting 27% growth in gross billings to $154.7M and expanding margins to 18.6%. That combination of growth and improving efficiency is being supported by a platform that has already processed $150M in transactions over a recent 12-month period, with digital fulfillment rates reaching 99.5%. The story also includes exchange infrastructure tied to Amazon's gift card trade-in program, giving (GIFT) exposure to a widely recognized name within everyday digital commerce. On top of that, (GIFT) is actively integrating artificial intelligence across its operations to improve speed, scalability, and customer engagement—positioning the business alongside broader shifts taking place in digital commerce and incentives. We have all eyes on (GIFT) this morning. Take a look at (GIFT) before you call it a night. Also, keep a lookout for my next update, it could be on its way to you any moment. Sincerely, Gary Silver Managing Editor, Market Crux MarketCrux.com ("MarketCrux" or "MC" ) is owned by Headline Media LLC, MC is not responsible for its accuracy. Make sure to always do your own research and due diligence on any day and swing profile MC brings to your attention. Any emojis used do not have a specific defined meaning, and may be used inconsistently. We do not provide personalized in-vest-ment advice, are not in-vest-ment advisors, and any profiles we mention are not suitable for all in-vest-ors. Pursuant to an agreement between Headline Media LLC and TD Media LLC, Headline Media LLC has been hired for a period beginning on 03/22/2026 and ending on 03/23/2026 to publicly disseminate information about (GIFT:US) via digital communications. Under this agreement, TD Media LLC has paid Headline Media LLC seven thousand five hundred USD ("Funds"). These Funds were part of the fifteen thousand USD funds that TD Media LLC received from a third party named JRZ Capital LLC who did receive the Funds directly or indirectly from the Issuer and does not own stock in the Issuer but the reader should assume that the clients of the third party own shares in the Issuer, which they will liquidate at or near the time you receive this communication and has the potential to hurt share prices. Neither Headline Media LLC, TD Media LLC and their member own shares of (GIFT:US). Please see important disclosure information here: https://marketcrux.com/disclosure/gift-mhNuw/#details

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