 Dear Reader, I just bought 10,000 shares of a little $5 company… And I suggest you do the same. I think it could be a fantastic opportunity (as I explain here.) Similar to when I put $50k into a little-known mining company back in 1995… Then cashed out 3 years later for about $1.3 million. Get the details here… then decide for yourself. Yours for peace, prosperity, and liberty, AEIOU, Dr. Mark Skousen
Macroeconomic Strategist, The Oxford Club P.S. I first developed a relationship with the President when he spoke at my FreedomFest conference. And I quickly learned that he does not want the United States dependent on foreign nations for our resources. That’s why I’m convinced his administration will take a stake in this one company. It is the ONLY company in America capable of providing a crucial resource… 80% of which is controlled by Russia, China, and Indonesia. Here’s the whole time-sensitive story.
More Reading from MarketBeat Media Apple Launches a Price War Its Rivals Can't Afford to FightWritten by Chris Markoch. Article Posted: 3/16/2026. 
Key Points- Apple is using aggressive $599 pricing on the MacBook Neo and iPhone 17e to widen its advantage amid rising component costs.
- The strategy could trigger a price war in a shrinking device market, putting pressure on Android smartphone makers and PC manufacturers that lack Apple’s scale and supply chain advantages.
- Apple stock may be approaching a technical buy zone, and traders are watching key support levels and indicators like RSI and MACD for signs of another rebound.
- Special Report: Fox News calls this resource -scramble "the new arms race"
Apple Inc. (NASDAQ: AAPL) isn’t a brand you normally associate with half-price sales or the clearance rack. Yet the company has taken an unconventional step by launching its cheapest laptop, the MacBook Neo, and a lower‑priced smartphone, the iPhone 17e—both priced at $599. This isn’t a panic move. As its earnings reports have shown, consumers are still buying Apple products and services; revenue and earnings are up year over year. The likeliest catalyst is surging memory-chip prices. Apple is leveraging its supply chain and balance sheet to launch a price war its competitors will struggle to match. Importantly, Apple isn’t offering stripped-down versions of its popular products. Instead, the company is absorbing rising chip costs rather than passing them on to customers. Apple will feel the impact. CEO Tim Cook has acknowledged the company expects “market pricing for memory increasing significantly” beginning this quarter. That makes the move noteworthy: Apple doesn’t appear forced to swallow the cost—indeed, it launched other products alongside the $599 models—but it has chosen to compete aggressively on price and value. A Shrinking Market Can Magnify Apple’s AdvantageThe macro environment amplifies Apple’s strength. The International Data Corporation (IDC) projects global smartphone shipments will fall 13% this year, with PC and Chromebook sales dropping 11%. Market contraction favors large, well-capitalized players that can weather volume declines without bleeding cash. If the pie is shrinking, a company that can cut prices without sacrificing liquidity won’t just hold share—it can take share from rivals forced to protect margins. IDC also forecasts that soaring memory costs will make it unprofitable for some manufacturers to produce low‑priced Android devices, effectively ceding that segment. And as Apple users know, once consumers enter the iOS ecosystem, they are less likely to switch. More Storage, More Pressure on CompetitorsApple isn’t skimping on specs. The iPhone 17e doubles base storage to 256GB compared with last year’s model, strengthening its value proposition even as it compresses Apple’s near‑term margins. That tradeoff is intentional. By raising the baseline at a flat price during a period of elevated memory costs, Apple raises the bar for what a competitive device must offer. This makes it harder—and more expensive—for rivals to match specs, price, or both. For investors, the key question is how long Apple will tolerate margin headwinds in exchange for structural share gains during a down cycle. A Multi-Front Competitive PlayThe new models may also help narrow the gap against competitors in key markets like China and Japan. Last year’s launch of the iPhone 16e helped Apple capture 11% of U.S. iPhone sales in the quarter it launched. It’s worth noting this aggressive pricing is limited to those two models. According to Bernstein Research, rising costs for memory, storage, and processors could increase Apple’s bill of materials for the iPhone 18 Pro Max by roughly 25%. Apple will likely rely on that product and its premium MacBook Pro and MacBook Air lines to help offset margin pressure from the lower‑priced devices. Is AAPL Entering a Buy Zone?There’s strong rationale for buying and holding AAPL over the long haul. Its ecosystem gives it a distinctive position in the technology sector, and many investors focus on fundamentals rather than day‑to‑day price swings. That said, the stock does attract active traders, and AAPL may present tactical opportunities. In January, AAPL briefly entered oversold territory around $248 while the MACD signaled bearish momentum. That proved a buying opportunity for active traders as the stock subsequently climbed toward $278. A similar pattern appears to be forming now: the MACD is showing bearish momentum again, though the relative strength index isn’t yet deeply oversold.    Since the stock is in an active downtrend, options traders may consider a bull put spread. Traders could sell the $247.50 put and buy the $240 put simultaneously, collecting a net credit while capping downside risk if AAPL breaks support below $248.
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