| In this month's MegaTrends issue, we explored the inception, rise, and future of companies that stand at the vanguard of market disruption. The three top-tier disruptors that made our watchlist this month were all small and micro-cap innovators gaining real-world traction. One of those names will make it into the MegaTrends model portfolio today. The Trend: AI Meets Travel Booking Generative artificial intelligence (AI) applications like ChatGPT are having a profound impact on how we obtain information for work and play. Among those scrambling to develop AI and machine learning tools that give customers unique insights – and themselves a competitive edge – are online travel booking sites. For example, earlier this year, India's premier online travel company MakeMyTrip teamed up with Microsoft (MSFT) to implement AI voice-assisted booking. Since then, online travel guide Lonely Planet collaborated with Amazon.com (AMZN) to reduce its itinerary generation costs by nearly 80%, thanks to AWS's generative AI. Meanwhile, fast-growing digital travel brand TripAdvisor (TRIP) is bringing generative AI to the online travel booking experience using feedback provided by humans, but optimized by smart technology. AI isn't the only powerful tailwind driving TripAdvisor, though. Consumers' desire to create memorable, shareable moments has proven sticky, especially among Gen Zers and the affluent. As a personal, AI-driven tour guide, TripAdvisor is in a strong position to benefit from both. Since adding TRIP to our MegaTrends watchlist on November 16, its Social Heat Score has improved drastically – from a neutral 65 to a bullish 79. 
Improving LikeFolio metrics suggest TRIP is a promising opportunity for MegaTrends members today. We're ready to issue an official buy alert and add this disruptor to our roster of winners for 2024. Access your trade instructions here now and get the full story on TRIP's double-your-money potential... Access full buy alert Until next time, | 
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