 Greetings Everyday Spy, Have you ever made a decision based on fear, shame, or guilt?
I have… and that feeling sucks.
No matter how strong someone might be, they HATE to feel scared, or guilty, or ashamed.
But that's the secret power of coercion -- the next core human motivation we are talking about this week.
This 3rd motivator may be the most liked by media, bad bosses and even some parents, but its the most difficult to use successfully.
Coercion works because people will do ANYTHING to make bad feelings go away, even if it means doing something they don't want to do.
Dictators, liars, and politicians know this, which is why they use coercion all the time. But it's a fine line because...
Everything falls apart when the target finds out what's going on.
The only thing people hate more than feeling bad is being forced to feel bad.
Especially by someone they thought they could trust.
When you catch someone trying to guilt you, shame you, or make you feel scared, you most likely:
The same applies anytime you think about using coercion against someone at home, at work, or in your everyday life.
So if you find yourself getting ready to make a big decision, check your feelings first.
If fear, shame, or guilt is driving your decision, don't give in.
The person forcing you to feel bad doesn't deserve your trust any more. Godspeed, #EverydaySpy Follow @EverydaySpy on Social Media!
Andrew Bustamante, Founder of EverydaySpy.com, is a former covert CIA Intelligence officer, decorated US Air Force Combat Veteran, and respected Fortune 500 senior advisor. Learn more from Andrew on his Podcast (The Everyday Espionage Podcast) and by following @EverydaySpy on your favorite social media platform. |
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