Did you know your brain is wired to chase good feelings?
Scientists call it a 'reward pathway'.
At CIA we just call it reward and it's one of the four core motivators that all humans have in common.
No matter its name, it's a powerful tool that can give you an incredible advantage in your everyday life.
Reward is what shapes and drives human behavior.
- It's why you can't stop eating ice cream after one bite.
- It's why you stop making good decisions the closer you get to having sex.
- It's why patriots can be convinced to betray their own country.
People will do almost anything if the reward is right...
Take 5 minutes right now to look around and see how rewards are being used against you.
Pay attention to the ads on your screen, the promises your boss/spouse/kids made to you earlier today, or even the badges and bonus points you get playing video games on your phone or computer.
All of these are rewards built to drive your behavior.
Look out for my email later this week about the next core motivator CIA uses to direct and control human behavior.
Here is a hint: it's the most powerful of the four.
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Andrew Bustamante, Founder of EverydaySpy.com, is a former covert CIA Intelligence officer, decorated US Air Force Combat Veteran, and respected Fortune 500 senior advisor. Learn more from Andrew on his Podcast (The Everyday Espionage Podcast) and by following @EverydaySpy on your favorite social media platform.
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