Dear Angel Investor,
My investing partners and I, The Boardroom, have identified the next startup we'll be investing in.
They're a rapidly-growing adult (alcoholic) beverage brand.
But not just any beverage company…
Earlier this year, a well-known global research firm recognized them for their growth (cases/volume, dollars, and sales velocity).
They also named them in the Top 10 Brands for their entire beverage category.
They're on to something… and it's called Product-Market Fit (PMF).
While this deal isn't quite ready for investors just yet, I'll be keeping you updated as this opportunity unfolds.
In the meantime, download your copy of my latest investing guide, the Startup Investor's Playbook.
It's where I share the most vital pieces of MY Angel Investing strategy.
So how important is product-market fit?
Well, it will make or break a startup.
Let's look at some examples of real companies that absolutely nailed it...and some that just missed the mark.
Click here to continue reading.
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