Retail's taken over. And most have no idea what they're doing.
| | | Here's a number that should make you sit up straight: | Retail traders now represent 54% of 0DTE volume. | More than half of the $1 trillion in daily notional flow... comes from individual investors. | Not institutions. Not hedge funds. | Joe from Ohio betting his lunch money on whether SPX goes up or down in the next two hours. | This Is Unprecedented | Small 1-lot trades — that's how we track retail activity — now make up 20% of SPX 0DTE volume. | That's double the 2021 levels. | Every major platform jumped in. Robinhood, Charles Schwab, E*TRADE. | They made same-day options as easy to trade as buying stocks. | The problem? | Most retail traders jumped in without understanding what they were getting into. | The Performance Reality | Studies consistently show poor retail performance in 0DTE due to overtrading and inadequate risk management. | The combination of extreme theta decay, gamma risk, and psychological pressure creates systematic wealth transfer from retail to market makers. | Yet retail participation keeps growing. | The appeal of quick profits outweighs documented risks. | But Some Are Crushing It | Traders who approach 0DTE with structure and discipline? | They're seeing results like this: | • XSP — 263% gain in ~3.5 hours
• XSP — 153% gain in ~5.5 hours
• AAPL — 152% gain in ~5 hours | All from trades that began and ended the same day. | The difference isn't skill. | It's framework. | The Framework Is What Matters | This Tuesday, December 23rd at 1:00pm ET, I'm hosting DON-DTE — my first-ever, dedicated, 100% 0DTE-only training. | This is a simplified framework for operating inside same-day expiration markets without noise or panic. | Designed for: | • Fast environments
• Limited attention
• Real-world trading constraints | Not theory. Not hype. | A process. | You'll see: | • Why 0DTE feels chaotic — and how structure removes that feeling
• What actually matters on a same-day expiration trade
• How busy traders participate without living at their screens
• How serious traders are resetting their approach heading into 2026 | If you're tired of reacting instead of deciding... | Click here to register for DON-DTE | Markets aren't slowing down. | Timeframes are compressing. | Daily expirations are now part of the landscape. | This is the moment to adjust how you trade before the calendar flips. | To your success, | Don Kaufman | | |
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