The Small-cap company has created a nicotine and tobacco free smoking experience to take on Big Tobacco with ex-big tobacco executives leading the way! This new brand of cigarette has NO tobacco or nicotine, but still gives smokers a similar experience. This could leave millions of smokers ditching their cigarettes to try out their products as the company works to launch them around the world.
The company's patent-pending Beyond Tobacco™ products have been expertly engineered to replicate all aspects of the tobacco smoking experience and has similar properties to actual tobacco such as the volume of smoke and "crackling" sound resulting from combustion, as well as a tobacco-like taste and smell.
Launched first in the United States in Ohio in Q4 2020, legal-aged smokers became able to purchase the company's product in Original, Smooth, and Menthol varieties. It has since expanded to Illinois, Georgia, Alabama, California, Florida, Michigan, and Mississippi! The company also has global expansion efforts in Canada, the U.K and Australia!
The company is commercializing aggressively between its existing sales channels (both wholesale and B2C to smokers aged 21 ) as well as contacts made at events such as trade shows to build distribution. As of early August 2021, it is sold in approximately 500 stores in the United States, representing significant short-term growth compared to approximately 300 stores as of mid-July 2021.
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