Show Me the Money In the simplest terms, CROCI measures how much cash a company produces on the capital it has had invested in it. It's a measure of efficiency. It's harder to manipulate cash than it is to manipulate earnings or profits. So CROCI paints a truer picture. The higher the CROCI, the better. (In fact, I am interested in only companies with a CROCI score of 10 or higher.) It's almost obvious: Companies that produce more cash on the capital they have perform better. They produce more cash by generating more sales and having fewer expenses. For example, if you don't need to spend lots of money on capital goods (e.g., airplanes), can use the same machinery for years, have fewer staff members and generate lots of sales (demand)... you get more cash. But of course, that is also too simple. High-return companies trade at a persistent and substantial premium... yet have significantly outperformed as their assets and cash flows have grown. Let me explain... The market is willing to pay a premium for companies with high cash growth. (After all, cash is king.) When we look at the trend of the average top 25% and the average bottom 25% of CROCI companies by measuring their gross cash invested, companies with low cash returns tend to generate slower growth, and - no surprise - companies with high cash returns tend to generate faster and more sustained growth. Research shows that while companies with high cash returns are relatively expensive, they outperform nevertheless. Yet most investors think such companies won't continue growing and are too expensive. That's simply not the case. This is a hugely important idea. A structurally well-positioned company should sustain outstanding earnings over multiple years. Assuming it does, the market will continue to value it at a premium. There is, therefore, an inherent "valuation opportunity" in owning long-term leaders over longer-term holding periods. Triple-Digit Gains That's why, in just the past 18 months, I've witnessed triple-digit gains from stocks like Crocs, Medifast and Perion Networks. Each of these companies had a good CROCI score. Each was in the top 15% of all companies measured and ranked by CROCI. They also had good P/E ratios, good sales growth and consistent momentum. But by further narrowing down by CROCI, we were able to laser-focus on these companies in particular... and they soon became market winners. Take Crocs, for instance. During the lockdown, people wanted comfort, and the company's Instagram campaign boosted sales. We didn't know the company would launch a campaign or how people would react to it, but we knew it had a great CROCI score. Once we saw sales come in, we knew they would exceed expectations because the company converts sales into profits more efficiently than companies with lower CROCI scores. It's pretty simple... and highly effective. These are just a few of the countless wins I've uncovered thanks to using CROCI. By drilling down into what really moves a stock, you can use one of the biggest investing secrets of the ultra-rich to have the chance at achieving truly great returns. But even better, I'll show you how this powerful tool works right now - and how you can harness the power of it today. It's all part of a new wealth-building project that I'm launching for the first time ever in the U.S. And if you click this link, you'll be among the first to see how to apply my hedge fund-quality secrets so you can have the chance at beating the market by 580%. You can find all the details here. Happy hunting, Alpesh | 
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