If a stock is trading at a much lower price now than it used to, it doesn't necessarily mean the stock is a bargain. There's no guarantee it will ever go back to its previous peak. Take a look at the chart of Sears (OTC: SHLDQ). The once mighty retail giant is now in bankruptcy and its shares have been delisted from the NASDAQ. As the chart shows, there have been numerous chances to try to catch that falling knife over the last 10 years. If you timed it correctly, and got out quick enough, you could have made money, but the long-term trend is clearly down. If you timed your purchase wrong, you never made back your money. For example, if you bought the stock at $60 after it fell sharply from around $90, there's a good chance you lost money on the investment. Even if over time you bought more shares to average down your cost, it would have been hard to be profitable since the trend was down. It's better to just avoid a lousy stock. Do Your Homework Never assume a stock will inevitably recover its past glory days. Do some homework to see why a stock is down and analyze if it's worthwhile to bet on a recovery. If you really like a stock that's falling, instead of straight out buying the stock, an alternative to consider is to sell an out-of-the-money put option. Pick a strike price at which you would feel comfortable buying the stock. This would allow you to collect premiums as you wait for the stock to fall more. If the stock is put to you, your cost basis would be lower than if you had bought the stock earlier. But maybe you're looking for even bigger gains with less risk. That's where my colleague Amber Hestla comes in. Amber is chief investment strategist of the elite trading services Income Trader, Profit Amplifier and Maximum Income. Amber specializes in generating income using options strategies that minimize risk. Amber is a financial expert but she's also a military veteran. Amber served with distinction in Operation Iraqi Freedom. While deployed overseas with military intelligence, she learned how to interpret disparate data to predict likely outcomes. Upon her return to civilian life, Amber honed this skill to find money-making opportunities. Want to learn Amber's money-making secrets? Click here for a presentation. |
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