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Dear Fellow Investor,
Top Ways to Invest in a $151 Billion Pet Boom
Americans absolutely love their pets—and they’re putting their money where their hearts are.
According to the American Pet Products Association (APPA), consumers spent a record-breaking $151 billion on their furry, feathered, and finned companions in 2024 alone. And more than half of that spending—over $75 billion—was allocated just to pet food and treats. That’s a staggering number and a reflection of how deeply embedded pets have become in the fabric of American life.
To put that in perspective, back in 2018, U.S. consumers spent around $91 billion on pets. By 2022, that number had ballooned to $137 billion. Now, in 2024, we’re at $151 billion—and according to APPA’s State of the Industry Report, spending could surge to $207 billion by 2030.
This isn’t just a cute cultural phenomenon—it’s a serious investment theme. With pet ownership growing and consumers increasingly treating pets like family, companies that cater to this sector could see explosive growth over the next decade.
Here are three standout opportunities for investors looking to capitalize on the pet care boom:
Company: Freshpet (SYM: FRPT)
A Healthy Bet on Premium Pet Nutrition
One of the most compelling opportunities in the pet space is Freshpet (SYM: FRPT), a company known for its high-quality, refrigerated pet food.
Freshpet has carved out a niche in the booming premium pet food market, as more pet owners prioritize nutrition and ingredient quality for their animals—just as they would for themselves. This consumer shift toward fresh, healthy, and organic ingredients isn’t slowing down, and Freshpet is riding that wave.
As of its most recent price of $93.66, FRPT looks technically oversold, and that could present a buying opportunity for savvy investors.
Analysts are bullish. Just recently, DA Davidson reiterated a Buy rating on the stock and issued a $189 price target—suggesting a potential upside of over 100%.
“We reiterate BUY and $189 price target on FRPT, our best idea in Food,” DA Davidson noted. “We appreciate the market's concerns ahead of initial FY25 guidance… but Freshpet continues to overdeliver and demonstrate robust demand forecasting capabilities,” the firm added, as quoted by Investing.com.
Investors should note that Freshpet has made significant improvements in manufacturing efficiency, and continues to expand its distribution footprint. With pet parents eager to give their dogs and cats “real food,” FRPT is well-positioned for sustained growth.
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#1 Software Company Shares Jump 15%
Deloitte's 2023 #1 software company just raised $45M in their pre-IPO offering and their share price jumped to $0.30/share.
Their offering is almost fully subscribed, but there’s still a time-limited opportunity for investors to buy in at $0.30/share. With parabolic revenue growth of 32,481%, this company is leading a smartphone revolution that has enabled users to earn over $325M from screen time.
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Company: Chewy (SYM: CHWY)
The Amazon of Pet Care
Another standout in the pet care space is Chewy (SYM: CHWY), the leading online retailer for pet products.
Chewy continues to be a dominant e-commerce force, offering everything from food and toys to medication and grooming supplies. But what really sets Chewy apart is its autoship feature—a subscription-like service that delivers pet essentials on a recurring basis.
This model provides two massive benefits:
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Predictable, recurring revenue, and
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Higher customer retention.
According to Argus Research, about 80% of Chewy’s revenue now comes from its autoship service, while 85% of total revenue stems from non-discretionary pet products and services—items that pet owners buy regardless of economic conditions.
“We have a positive view of Chewy's focus on nondiscretionary pet products and services... We also like the recurring sales from its autoship service, which helps the company efficiently manage its operations,” Argus noted, as quoted by Seeking Alpha.
With the stock last trading at $41.33, analysts are now looking for a retest of the $50 level in the near term, and potentially higher over the long run as pet ownership and e-commerce both continue to expand.
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ETF: ProShares Pet Care ETF (SYM: PAWZ)
Diversify Across the Pet Ecosystem
If you’re looking for a diversified approach to pet investing, consider the ProShares Pet Care ETF (SYM: PAWZ).
This ETF gives you exposure to a broad range of companies involved in pet care—from food and veterinary services to pharmaceuticals and retail. With a modest expense ratio of 0.50%, PAWZ seeks to track the FactSet Pet Care Index, which includes 26 pet-related stocks from around the globe.
Top holdings in PAWZ include:
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Chewy (SYM: CHWY)
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Freshpet (SYM: FRPT)
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Zoetis (SYM: ZTS) – a leading animal health company
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Nestlé (SYM: NSRGY) – which owns premium pet brands like Purina
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Trupanion (SYM: TRUP) – a pet insurance provider
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Pets at Home Group (SYM: UK-based)
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CVS Group – a major player in veterinary services
PAWZ is a great option if you want exposure to the entire pet care ecosystem, rather than picking individual winners. It also provides some international diversification, giving you access to trends in pet care beyond just the U.S.
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