I recently sat at a round table with a group of potential intel clients worth more than $100 million.
I remember the first time I met them I wasn't sure what to expect. I've met loads of important government types, but industry leaders were a different breed.
Turns out there is a very simple calculation the ultra-rich have in mind when they meet you: interest x value = opportunity.
The equation wasn't new to me. I ran it myself a thousand times in the field. But I had never seen it laid out so clearly in everyday life...
Let me give you the breakdown:
Interest: Is the person/target relevant to what I'm trying to accomplish right now? If they are, then they may be worth the time to keep engaging. If they are not, then there is no reason to waste any resources moving forward with them.
Keep in mind, 'interest' is limited to 'right now.' What you did before, or what you plan to do later isn't interesting -- nobody cares. Savvy spies and deep-pocket types know that it's all about what you are doing right now.
Value: Does the person/target bring me more value than risk? Every minute in a spy's day is a risk to life, limb, and National Security. Every minute in an ultra-rich person's day equates to money (sometimes thousands of dollars/hour!).
If you can return equal or greater value to someone, you can boost the calculation in your favor. But if you cost more than you deliver, you are not going to be of value to them.
Opportunity: Everyone from the poverty-stricken to cash-rich are hunting for a new opportunity. Sometimes opportunity bites you, but more often than not it hides.
And the only way to find a hidden opportunity is to use the interest and value equation.
The greater the interest, the greater the opportunity; The greater the value, the greater the opportunity.
And when both are high, your possibilities approach endless at an exponential rate!
The MBA programs and modern business/influence authors of today want you to think complexity equals importance.
They want you to spend all your time preparing rather than actually taking action.
If you listen to them, you will miss the biggest opportunities still ahead of you.
Opportunity is out there for those willing to stay relevant and add value.
And opportunity will always evade those who don't. It is a sad reality, but a reality none-the-less.
Whether human, financial, or physical -- an 'asset' is something that carries interest and value.
Everything else is just a liability.
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