Some 'Big' News Headlines Aren't So Important Over the Long Run
Earlier this month, a pop-music star joined the ranks of humans to travel to space... By now, you've probably already seen the headlines in the media. On April 14, singer Katy Perry joined an all-female crew
Some 'Big' News Headlines Aren't So Important Over the Long Run
By Ethan Goldman, junior analyst, Chaikin Analytics
Earlier this month, a pop-music star joined the ranks of humans to travel to space...
By now, you've probably already seen the headlines in the media. On April 14, singer Katy Perry joined an all-female crew for a flight in Amazon (AMZN) founder Jeff Bezos' Blue Origin spacecraft.
Perry used the flight as a chance to promote her latest musical tour while in space. And she kissed the ground once the spacecraft landed safely.
Along with the headlines, you might have also noticed that the Internet had quite a reaction over the following days...
Across social media, people called Perry tone deaf. Plenty of folks felt she was out of touch.
Fast-food chain Wendy's (WEN) even took a swipe at Perry. In a post on social platform X, it shared a picture of her kissing the ground. And it referenced one of Perry's early hit songs with the text: "I kissed the ground and I liked it."
Silly Internet reactions aside, you might have wondered if the big public backlash like that had an effect on Amazon's stock...
To be clear, Bezos isn't the CEO of Amazon anymore. He stepped down from that role back in early July 2021. But he's still the executive chairman. And he owns about 10% of the company.
As such, most folks still recognize Bezos as the face of Amazon.
On April 14, AMZN shares closed at $182.12. A week later, they had fallen to their recent low of $167.32. That's about an 8% drop.
Sure, that fall also happened amid the general pullback in the markets...
But this type of scenario isn't unique to Perry's recent activity. And as I'll discuss today, it helps reinforce an important lesson about paying too much attention to these kinds of "sensational" headlines on the Internet...
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Different Stock Moves for Amazon After Two Blue Origin Flights
On July 20, 2021, Bezos himself went on Blue Origin's first crewed flight. And back then, Amazon's stock also lost value in the aftermath.
That time, the move lower didn't happen as fast. Amazon's stock hit a low about a month later before moving higher again.
Then, later that year in October, actor William Shatner also made headlines for riding on a Blue Origin flight. As you likely know, he's best known for portraying space captain James T. Kirk in the hit TV show Star Trek.
Shatner went on the Blue Origin flight on October 13, 2021. A week later, the stock was up about 4%. After a month, it was up about 7%.
Both Bezos and Shatner did the same thing.
The public might have largely thought that Shatner belonged in orbit due to his popular character on Star Trek. On the other hand, similar to Perry this year, most folks seemed to think that Bezos was just flaunting his wealth.
Again, it's hard to fully relate Amazon's stock movement just to these events. But either way, the company again received plenty of public attention by extension.
Of course, Amazon is far from the only business to be some kind of unintended casualty from another company's endeavors...
Logitech Received Undeserved Attention After a Disaster
In June 2023, privately owned company OceanGate lost contact with its Titan submarine. The Titan was traveling to the famous wreckage of the Titanic with the company's CEO on board.
On June 18, the Titan suffered an implosion near the Titanic itself. Nobody survived the disaster. And OceanGate went out of business.
OceanGate wasn't traded publicly on any stock exchange. Like Amazon's connection to Blue Origin, another company also received big attention on the news...
Logitech International (LOGI) makes electronic equipment. And it made the game controller that OceanGate used to steer the Titan.
OceanGate didn't contract Logitech to produce components for the sub. The company's product just happened to be used in the wrong place at the wrong time.
But across the Internet, Logitech's name in relation to the disaster showed up in headlines and social media. Meanwhile, in the two trading days following the implosion, Logitech saw its share price drop by 4%.
In the trading week after the disaster, its stock was only down about 2%. By mid-July, Logitech was up more than 10%.
Focus on the Long Term
Overall, my point is simple...
In the aftermath of news-making events, those kinds of stock-price changes might look steep. But in these cases, the companies I discussed didn't have as firm a connection to the events as the Internet and the media might have you believe. And the stock moves aren't much more than blips over the long term.
It's yet another reminder that when it comes to your investing, stay focused on the long run instead of getting swept up with the sensational headlines and social media activity.
Good investing,
Ethan Goldman
Market View
Major Indexes and Notable Sectors
# Hld: Bullish Neutral Bearish
Dow 30
+0.31%
2
20
8
S&P 500
+0.04%
56
288
160
Nasdaq
-0.03%
13
60
27
Small Caps
+0.42%
222
1172
497
Bonds
+0.63%
— According to the Chaikin Power Bar, Small Cap stocks and Large Cap stocks remain Bearish. Major indexes are all bearish.
* * * *
Sector Tracker
Sector movement over the last 5 days
Information Technology
+10.78%
Consumer Discretionary
+9.54%
Communication
+7.42%
Industrials
+5.67%
Financial
+5.52%
Health Care
+4.55%
Energy
+4.54%
Materials
+4.09%
Utilities
+3.63%
Real Estate
+2.95%
Consumer Staples
-0.64%
* * * *
Industry Focus
Telecom Services
2
20
16
Over the past 6 months, the Telecom subsector (XTL) has underperformed the S&P 500 by -1.72%. Its Power Bar ratio, which measures future potential, is Very Weak, with more Bearish than Bullish stocks. It is currently ranked #14 of 21 subsectors and has moved up 6 slots over the past week.
Indicative Stocks
AAOI
Applied Optoelectron
ASTS
AST SpaceMobile, Inc
VIAV
Viavi Solutions Inc.
* * * *
Top Movers
Gainers
ABBV
+3.38%
CNC
+3.09%
GILD
+3.07%
WY
+3.06%
GPN
+2.52%
Losers
ERIE
-4.01%
CL
-3.14%
KHC
-2.31%
EBAY
-2.23%
NVDA
-2.05%
* * * *
Earnings Report
Earnings Surprises
CINF Cincinnati Financial Corporation
Q1
$-0.24
Beat by $0.37
NUE Nucor Corporation
Q1
$0.77
Beat by $0.10
FFIV F5, Inc.
Q2
$3.42
Beat by $0.31
SBAC SBA Communications Corporation
Q1
$2.11
Missed by $-0.21
DPZ Domino's Pizza, Inc.
Q1
$4.33
Beat by $0.26
* * * *
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