The View invited them back a month later to atone for their truly awful advice, and the following conversation ensued:
"Why did I lose money on this?" Lisa pointedly asked.
"That's what happens in the stock market," one of our Founders, David, responded. "You can occasionally lose money over short term periods. Everyone has to know that."
"Ok, so it's a longer term investment, is that right? Because I don't have a lot of money, what should I do?" Lisa answered back, genuinely frustrated with losing 30% of her investment in just a short period of time.
Our CEO, Tom, reassured Lisa, "Well the first thing everyone has to know is when you're investing, you're taking on risk. That's the nature of investing, and over a particularly short term period, you can do poorly. What we're thinking for people is they need to buy companies that they know, and be invested for at least five years. So we'll come back 5 years from now."
(Spoiler alert: 5 years later, the stock was up 200% — but there's still more to the story)
After Tom and David broke down the drop in price, Lisa earnestly asked, "So now it's this low, do you think I should buy more?"
Without even a second of hesitation, David replied, "Absolutely! With a company like Starbucks… you're there every day Lisa."
Lisa squealed, "Are you SURE?! I'm serious, I don't have much money to spend."
Well, let's just hope Lisa didn't sell, and she took the advice of our founders and doubled down because, you can see for yourself how Starbucks has done since.
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