Politicians, salesmen, and spies are taught to find 'pain points' in the people they are targeting.
Pain is defined as anything that irritates, upsets, or unnerves the person you are targeting.
- For politicians targeting voters, they look for pain points like taxes, retirement, abortion, and the economy.
- For salesmen targeting buyers, they look for pain points like budget, reputation, availability, and ego.
- For spies targeting assets, we look for pain points like fear, revenge, shame, and power.
It is a natural human instinct to want to stop pain – even pain that isn't yours.
Couples fight, parents argue, and siblings bicker all the time trying to end pain. Sometimes the pain is annoyance, sometimes discouragement, sometimes simple confusion.
But it always hurts, and it always drives you to take some kind of action to fix it.
Politics and media know that you are a sucker for pain, so they intentionally focus on issues that bother you… and that you can't fix.
Like unemployment rates around the US, racial issues, climate change, immigration, and more.
They are counting on your pain response to keep you tuned-in to the news…
Keep you sharing on social media, and keep you spreading the word to family and friends.
They may say they want to end the pain for you – but what they want is the opposite.
They want to keep it alive.
Because if you stop hurting, they don't know what you'll do next.
But I can tell you exactly what happens when you stop hurting…
You'll be free.
And your freedom means they are no longer in control of you…
You are.
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