Market News: |
Morgan Stanley Research advises favoring equities over credit and government bonds in 2026, with strong preference for U.S. assets S&P 500 earnings expected to grow 14% in 2026, marking potential fifth consecutive quarter of double-digit expansion led by Tech, Industrials, and Communication Services Wedbush analyst Dan Ives names top 2026 picks: Nvidia, Microsoft, Apple, Tesla, and Palantir as AI growth accelerates BlackRock's Rick Rieder argues 2026 "favors investors over gamblers" as fading inflation and AI-driven dispersion reshape income and equity opportunities Elon Musk Is About To Be the World's First Trillionaire — But Not From Tesla* (ad)
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The cloud race just got a lot more interesting. |
AWS, Azure, and Google Cloud all dropped their Q4 2025 numbers. The story isn't what most headlines are saying. |
Let me be straight with you: if you've been watching tech stocks or thinking about where the real AI money flows, this is the data you actually need. |
Big Tech is going to spend a combined about $650 billion in 2026 to build AI infrastructure. That's not a typo. And each one is betting it's going to pay off. |
Here's what the scoreboard actually looks like. And more importantly, what it means for you as an investor. |
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The Three Players |
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Think of it like three different restaurants in the same neighborhood. All three are busy. All three are making money. |
AWS is the oldest one. In Q4 2025, AWS pulled in $35.6 billion, just for the quarter. That's a $142 billion annual pace. And they're doing it with 35% operating margins. For context? Most traditional businesses dream of 10-15% margins. AWS is printing money. |
What's notable: that 24% growth rate is actually AWS's fastest in three years. After slowing down for a while, they're accelerating again. That matters. |
Azure is connected to every tool you're using at work. Your Outlook, your Teams. Azure grew 39% in Q4. That's not just impressive, it's a different kind of impressive. When your cloud provider is also your email provider, your productivity software, and your AI assistant? You don't switch easily. That "stickiness" is worth a lot. |
Google Cloud is the new one everyone's talking about. It's smaller than the other two, about $17.7 billion in Q4 revenue, or roughly a $71 billion annual run rate. But it's growing the fastest at 48% YoY. |
And here's the number that really catches attention: Google Cloud has a $240 billion in contracted backlog. That's future revenue that's already signed and locked in. It jumped 55% in just one year. |
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Growth Rates |
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A lot of people see "AWS 24% growth" vs "Google Cloud 48% growth" and assume Google is crushing Amazon. |
But, AWS's 24% growth on a $142 billion base added roughly $27 billion in new annual revenue. In absolute dollars, that's more new money than Google Cloud's entire quarterly revenue. Scale changes the math. |
Google's faster growth percentage makes sense too. They're starting from a smaller base and fighting harder for market share. That 48% isn't magic. It's a strategy. |
| | | | Which cloud wins the 2028 AI enterprise war? | |
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The $650 Billion Question |
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So why are these companies spending so much? And should you care? |
Here's the simple version: AI workloads need massive, expensive infrastructure. Data centers. Custom computer chips. Power grids. Fiber networks. The companies building this now are betting that in 2-3 years, every major corporation on earth will be running AI systems at scale and they'll need someone's cloud to do it. |
Amazon is planning about $200 billion in capital spending in 2026 alone. Alphabet is targeting nearly $185 billion. Microsoft is planning capex spending on AI to $117 billion. |
This isn't reckless spending. It's pre-positioning. Think of it like a hotel chain building 50 new properties before a major tourism boom. You spend now so you have capacity when demand hits. |
The companies that don't build enough now will be capacity-constrained when demand surges. And losing a major enterprise AI contract because you can't handle the workload? That's a long-term scar. |
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What Each Company Is Actually Winning At |
AWS owns scale and profit. No one else at this size runs 35% margins in cloud infrastructure. That cash generation lets Amazon keep building without sweating quarterly results. If you're a large enterprise running mission-critical workloads, AWS is still the default choice for many IT teams. Trust takes years to build. |
Azure owns the enterprise relationship. Microsoft's advantage isn't just technical, it's deeply embedded in how companies work. The AI tools built into Microsoft 365, the integration with Teams, the connection to Dynamics, these create a natural expansion path into Azure. That's a powerful moat. |
Google Cloud owns the momentum. The combination of fastest growth, largest backlog relative to revenue, and strong AI infrastructure (their custom TPU chips are genuinely competitive) makes Google Cloud the most interesting story heading into 2026-2027. They're the share gainer. Smaller today, but the trajectory is real. |
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What This Means |
A few honest observations: |
All three parent companies, Amazon $AMZN, Microsoft $MSFT, and Alphabet $GOOG, are trading at valuations that reflect a lot of optimism already baked in. Margin compression is coming for all three as they pour money into infrastructure. Don't expect 2024 margins to hold in 2026. |
But the backlog numbers matter. Google's $240 billion in contracted revenue, Microsoft's ~$261 billion in commercial remaining obligations. These aren't guesses. They're signed contracts. That's a different kind of confidence than forward guidance. |
The key question for the next 2 years isn't which cloud grew fastest last quarter. It's which one ends up with the deepest AI relationships with major enterprises. Because once an organization builds AI workflows on a platform, migration becomes painful and expensive. |
Lock-in is the name of the game. And all three are building their version of it aggressively. |
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Bottom Line |
AWS, Azure, and Google Cloud are all winning. They're just winning at different things. |
AWS wins on scale and margin. Azure wins on enterprise integration. Google Cloud wins on growth momentum. |
The $650 billion capex cycle of 2026 isn't irrational. It's the infrastructure layer of the next economic cycle being built in real time. |
The smartest investors won't pick just one winner. They'll understand what each is actually optimizing for and decide which story fits their portfolio horizon.
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Disclaimer: This analysis is for educational purposes only and should not be considered investment advice. Always do your own research before making investment decisions. |
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