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Sweden: |
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Lifco has many qualities I like, one of which is that there is plenty of skin in the game. The Swedish industrialist Carl Bennett owns half of the shares. I met him on my latest trip, at the Grand Hotel. He was gracious and humble; you’d never know he was a billionaire. I admire what he built in Lifco.
Lifco owns 257 operating companies operating in 34 countries. These businesses do everything from dental supply to industrial components. It’s steady, diversified and thoughtfully organized.
It’s an excellent business. One way to see this is to look at Return on Capital Employed (ROCE). Lifco reports its ROCE to investors every quarter. It consistently earns around a 20% ROCE. Take a look at this chart, which shows the last ten years.
At Berkshire Hathaway’s 2007 Shareholder meeting, Charlie Munger said:
"Over the long term, it's hard for a stock to earn a much better return than the business which underlies it earns. If the business earns 6% on capital over 40 years and you hold it for that 40 years, you're not going to make much different than a 6% return—even if you originally buy it at a huge discount. Conversely, if a business earns 18% on capital over 20 or 30 years, even if you pay an expensive looking price, you'll end up with a fine result.”
This is one of my favorite Munger quotes. It encapsulates why the underlying returns of the business are so important. High returns on capital manifest themselves in growing earnings and cash flow per share.
You can sleep well at night owning businesses like this. The stock prices will bounce around as stock prices do. But as long as the business continues to perform, there is nothing to do but hold on. Stock prices will invariably follow, though hardly in a straight line.
Lifco is one of several such companies in Sweden, all with similar structures and track records. Others include Lagercrantz, Addtech and Indutrade. As I say, there is good fishing in Sweden, home to many winners.
Chris Mayer,
Woodlock House & Grey Swan
P.S. from Addison: Chris and I have a solid relationship dating back decades. I’m not surprised to find him excited about investing in Sweden. As his publisher, we traveled together on many of the excursions Mr. Mayer writes about in his travel & investment book The World Right Side Up, including Dubai, Mumbai, Sao Paolo, Bogota, Buenos Aires… and the Pacific coast of Nicaragua.
During our missions, we adapted ourselves quite nicely to absurdistan – the state of being cooped up in otherwise luxury accommodations while flying around the globe.
We’ll be catching up with Chris on Grey Swan Live! Thursday, June 19, 2025 at 11 a.m. EST.
Among other topics, we’ll get a rundown of his investment strategy at Woodlock House, a “family” office founded to solve one problem: “How to invest our family wealth without turning it over to Wall Street and to people who do not have ‘skin in the game’?”
Chris’ insights after a career of global travel and investment are quite entertaining. They have to be if you’re stuck on a 787 jumbo jet from New York to Doha, Qatar, while en route to Mumbai, India. There’s a lot of free time for meandering conversations about all kinds of things: family, history, philosophy… and investing, too.
If you’re a paid reader, please join us on Thursday, June 19, at 11 a.m. EST, as we catch up on the happenings at Woodlock House and gather Chris’ latest thoughts on the global investment landscape during the second Trump administration's “chaos.”
P.P.S. Back in February, you may recall I visited my friend Ronan McMahon at Playa Del Carmen in Mexico. Ronan is the founder of Real Estate Trend Alert – RETA – a group that finds the best investment opportunities in international real estate, from city living to beachfront condos in the Caribbean.
Ronan has put together another world-class deal in the Dominican Republic's Cap Cana region, called Azul Garden.
Ronan’s deal goes live tomorrow, but you can review the Cap Cana deal here. It may be just the kind of overseas dream home you’ve envisioned for your retirement – or for your next real estate investment.
Meanwhile, our Portfolio Director, Andrew Packer, will be attending the Rule Investment Symposium in Boca Raton FL, July 7-11, 2025. Click here to view the stellar speaker line up and learn how you can attend yourself.
Your thoughts? Please send them here: addison@greyswanfraternity.com
How did we get here? Find out in these riveting reads: Demise of the Dollar, Financial Reckoning Day, and Empire of Debt — all three books are now available in their third post-pandemic editions. You might enjoy one or all three.

(Or… simply pre-order Empire of Debt: We Came, We Saw, We Borrowed, now available at Amazon and Barnes & Noble or if you prefer one of these sites: Bookshop.org, Books-A-Million or Target.)
Please send your comments, reactions, opprobrium, vitriol and praise to: feedback@greyswanfraternity.com
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