Rabu, 15 Januari 2025

This Protocol Plans to Rewrite the Rules of IP

It's changing the story around digital ownership and opportunity in big ways.
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January 15, 2025
This Protocol Plans to Rewrite the Rules of IP

Dear Subscriber,

Copyright is broken. 

The standard way to manage intellectual property is like navigating a maze blindfolded. The process is slow, expensive and often leaves creators feeling lost and powerless. 

And that’s true even with physical media. But when you consider the rapidly evolving digital world, things get even more troublesome.  With AI programs churning out content faster than you can say "copyright infringement," ownership enforcement has become very difficult. 

That means creators struggle to get paid fairly or collaborate effectively. And now, things are getting even more complicated. It is increasingly difficult for creators to get paid fairly and collaborate effectively.

Remember the non-fungible token craze of the last bull market? Those NFTs rose in popularity because they addressed exactly this issue — enforcement of digital ownership. 

However, they faced numerous roadblocks that prevented large-scale adoption.

But there is another crypto solution to this problem. One that empowers creators to take charge of their work. If successful, it has the power to inspire a new era of creativity that will in turn fuel its growth. 

All thanks to the power of the blockchain. 

Enter Story Protocol: Web3's IP Solution

Story Protocol isn't just a fancy new tool. It's a paradigm shift. One that empowers creators by understanding the value of IP as an asset class. 

It’s a purpose-built Layer-1 blockchain that tokenizes intellectual property into a programmable store of value in an AI-driven world. It aims to give creators unprecedented control and ownership over their work by ensuring their IP is secure, adaptable and bursting with potential. 

Source: Story Protocol. Click here to see full-sized image.

 

Rather than fear AI stealing their IP, creators can dictate exactly how their IP is used, licensed and monetized thanks to Story. 

The protocol provides a transparent and verifiable history of their work while allowing creators to adapt to the ever-changing digital and AI landscape. It also fosters communities for creators around their IPs, connecting them to fans and fellow creators. 

An independent filmmaker, for example, can use Story Protocol to create, fund and distribute their projects … entirely on-chain. 

Game developers can build interconnected game worlds with player-driven narratives and economies. 

Authors could craft interactive narratives where readers can directly influence the plot. And musicians could build shared sample libraries that reward contributions and inspire new forms of musical expression.

Story Protocol is already building a strong network of partners, including collaborations with One Planet and Polygon Studios, to open even more possibilities for creators.

But excitement around this project is not centralized among creators. 

With over $134 million in funding from top-tier investors like a16z crypto, Hashed, Samsung Next and dao5, the confidence in Story Protocol's vision is palpable.

Well-Funded Future: Story Protocol has secured over $134 million in funding from top-tier investors to revolutionize the IP world. Source: https://icodrops.com/story-protocol/. Click here to see full-sized image.

 

Story relies on five key functions to bring these opportunities to creators:

  1. On-Chain IP Registry: Think of this as a decentralized, tamper-proof library for all your creative work. Everything you create — from a character to a bar of music — is permanently recorded on the blockchain, establishing a clear and immutable record of ownership.
  1. Programmable IP Rules: You're in the driver's seat. Story Protocol allows you to set the rules for how your IP can be used, remixed and built upon. For example, if you want to allow fan fiction of your work but restrict commercial use? You can do that. 
  1. Modularity and Composability: This is where things get exciting. Story Protocol treats IP like Lego bricks. Each piece of your creative universe can be combined and built upon, fostering seamless collaboration and organic growth. 
  1. Incentive Mechanisms: Story Protocol is built to reward creators. As your IP universe grows and thrives, you'll be able to benefit directly through innovative incentive models.

    This feature is still in its early days, and details are still emerging. But what we know so far is that Story Protocol plans to introduce a native token sometime in early 2025. It will play a key role in powering its ecosystem, facilitating transactions and rewarding creators.

  1. AI-Ready: Story Protocol isn't afraid of AI. In fact, its defining strength is how it plans for AI development. Story provides a framework to manage IP in a world where AI plays an increasingly significant role. This is all tracked on the transparent ledger, so you will always know the provenance of your content.
Source: Story Protocol. Click here to see full-sized image.

 

Story Protocol has all the markings of a project that is set to push the boundaries of web3. Its promising use case and forward-looking approach to a persistent problem may just revolutionize how we think and approach IP and ownership enforcement. 

That, in turn, could inspire and empower a new generation of artists and creators and further fuel Story Protocol’s growth. 

This is still a very new project, which means it is riskier than those that are more established. And you’ll likely want to wait until its token has been launched and trading for a bit to see how well it performs before hopping in. 

Still, there is big potential in this protocol. Growth investors may want to keep this one on their watchlist. 

I know it’ll be on mine.

Best,

Mark Gough

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