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In 2025, the cost of a 30 second Super Bowl ad is $7M+… |
The price tag for a commercial during the big game has steadily increased over time: |
2000: $2.1M 2005: $2.4M 2010: $2.95M 2015: $4.25M 2020: $5.6M 2024: $7M
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Super Bowl ads draw parallels to the game itself: for any given company, it's a fleeting moment in time that can change trajectories. |
Let's rewind to some of the more memorable commercials of the past, exploring both the wins and losses of Super Bowl advertising. |
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computer stuff |
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Peak dot-com bubble. |
In 2000, 10 startups ran Super Bowl ads for an average cost of $2.1M. |
50% of those companies went bankrupt shortly after, 30% are still alive to this day, and 20% got acquired. |
Computer.com is one of those 10 companies. |
They spent $3M of their $5.8M in seed funding on the ad The site had not launched yet More than a million people flooded the site after seeing the commercial, doubling the site load time from 3 seconds to 6 seconds
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After the traffic overload, venture capitalists injected another $2M into the company. |
Newfound cash bought time for the company, and computer.com was eventually acquired by Office Depot. |
To this day, no one really knows what their product was |
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don't be like larry |
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During the 2022 Super Bowl, FTX ran an amusing ad featuring Larry David. |
The partnership was well thought out; Larry David had never been in a commercial before and it was FTX's first Super Bowl run. |
Over the course of 60 seconds, David acts as a skeptic in different scenes from human history, dismissing the potential of revolutionary concepts such as the wheel, the fork, the light bulb, American independence, and more. |
Finally, he arrives to modern times and dismisses cryptocurrency as well. |
The scene closes with this frame |
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jumped over jumpman |
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After a messy split with Adidas, Kanye found himself on the brink of financial insolvency. |
So he did what any rational actor would |
Paid $7M for a 30 second 2024 Super Bowl commercial spot |
Then recorded a chaotic video on his cell phone in the back of a car |
Telling everyone to go buy shoes from his site, yeezy.com |
In less than 24 hours, Kanye sent out a social media post showing $20M in sales from the ad campaign. |
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power of prayer |
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Mark Wahlberg made an appearance last year in an ad for Christian prayer app, Hallow. |
The ad was a simple one, focusing on Wahlberg saying a short prayer inside a church. The result was unprecedented. |
Hallow soared upwards on the app store hierarchy, temporarily ranking ahead of Netflix and ESPN. CEO Alex Jones said it was "officially the biggest spike in Hallow history." |
The company most recently raised a $50M Series C from Goodwater Capital in 2023. |
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Who's winning it |
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Will Mahomes catch Brady |
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Headlines |
DeepSeek displaces ChatGPT as App Store's top app. TechCrunch article here Nvidia loses $600B off market cap in biggest single day market decline on record, driven by DeepSeek emergence. CNBC article here NFL Super Bowl ticket prices drop, Chiefs fatigue might be a factor. FOS article here Elon Musk's X begins push into financial services with Visa deal. CNBC article here Quartz has been quietly pushing AI generated articles. TechCrunch article here Story behind Liang Wenfeng, the hedge fund founder running DeepSeek. Fortune article here
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