| By Andy Swan It’s Black Friday – and you know what that means. Holiday spending is in full force. Most of us got started before November as retailers expand their Black Friday campaigns well beyond the single-day spree, aiming to maximize their profits on our insatiable demand for holiday deal hunting. This is still the biggest weekend for spending, though: Between Thanksgiving and Cyber Monday, a record 183.4 million consumers plan to shop in store and online, according to the National Retail Federation. But the way we’re spending looks a lot different than years past. Rather than face long lines at the mall, nearly half (48%) of consumers are looking to increase their online spending from last year. And instead of pulling out their plastic, more consumers than ever are taking advantage of digital payment methods. A shorter time frame between Thanksgiving and Christmas also means consumers are prioritizing speed and convenience this year – putting the retailers with a seamless connection between their in-store and online presence in prime position. With the magic of LikeFolio’s real-time data, we can show you TODAY which companies and brands are capturing the most holiday demand. From traditional retailers to specialized brands, all the way to the digital payment providers powering a record year of spending, we stacked up this year’s most-watched holiday stocks to see which are pulling ahead – and which are lagging behind. In this special video edition of Derby City Daily, Landon and Megan will give you an inside look at LikeFolio’s early holiday data on over a dozen popular names: ✓ Traditional retailers, including Walmart (WMT), Target (TGT), and Amazon.com (AMZN) ✓ Specialized gift-giving favorites such as Lululemon (LULU), Crocs (CROX), and Nike (NKE) ✓ Department store classics like Kohl’s (KSS) and Macy’s (M) ✓ And digital payment providers PayPal (PYPL), Shopify (SHOP), and Block (SQ) See which three stocks emerged as the clear early winners in just 10 minutes… Click here to watch it now: 
Watch Now Until next time,  Andy Swan
Founder, LikeFolio P.S. The stock-picking system we built at LikeFolio was designed to sort the winners from the losers – whether it’s a stock riding a long-term macro tailwind or a short-term trade on a company about to report earnings. But there are ways to play the market without being bullish or bearish on a stock at all – and instead, trading based on volatility. Our colleague and CBOE veteran Jonathan Rose specializes in short-term volatility trades that can help you capture gains that are rarely possible with regular stocks. His system is putting up impressive results, with beta testers reporting gains like 142% in 24 hours, 113% in one day, even 158% in just 45 minutes, all thanks to "zero-day" options trades most folks don’t even know about. To be clear, those results aren’t typical. You should know that this kind of options trading is risky. But trust me, it’s well worth learning about. And Jonathan is an excellent teacher. To see his strategy for yourself, go here now. Discover More Free Insights from Derby City Daily Here’s what you may have missed from Derby City Daily this week… ✓ Spotify Is Riding a Surprising New Tailwind ✓ 4 Sectors Set to Benefit from Deregulation in 2025 ✓ Why November 28, 2024, Will Go Down in Bitcoin History
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