Competitive threats are now starting to show up in the financials͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
| |  | | June 24, 2024 | | Alert Action to Take: Sell final 1/3 position in CELH stock for 188% gains Dear Leah, Oftentimes, the hardest thing to do is say goodbye, especially to something that has treated you well.
That’s why it pains me to say that today, we are selling the last of our position in Celsius (CELH) stock.
Back in 2021, we identified Celsius as an up-and-coming energy drink brand. We saw its huge potential to disrupt the industry and unseat incumbents like Monster (MNST) and Red Bull through its health-oriented products and influencer-driven marketing.
And since then, the company has done just that, growing revenues at a triple-digit pace each year to quickly become the top-selling energy drink brand on Amazon. The stock soared from $20 when we recommended it to a high of nearly $100 just two months ago.
But since reaching that high, CELH stock has come crashing down to $65 on legitimate competitive concerns.
In fact, over the past year or so, we have seen several ‘wannabe’ brands emerge that are copying Celsius’ ‘healthy energy drink’ marketing and product strategy. Brands such as Alani Nu, PRIME and others come to mind.
We have worried that these brands would steal some market share from Celsius and slow growth momentum. Though that didn't happen – until now. Read the Full Alert |  | | Luke Lango
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