The LikeFolio Edge: What’s Happening on Main Street Before It Becomes News on Wall Street
Likefolio demolishes this dangerous investing misconception...
The LikeFolio Edge: What's Happening on Main Street Before It Becomes News on Wall Street
When it comes to investing, one of the deadliest pieces of common knowledge is something called the “efficient market hypothesis,” or EMH.
The EMH became popular in the early 1970s, and in simple terms, it says that every piece of information about a stock — public and private — is reflected in its price at any given moment.
That would mean the playing field is perfectly level.
It would mean there are no advantages to be had.
And because stocks are always “fairly priced” at any given moment, it would mean there's no way to beat the market.
EMH hardliners believe that the only way to invest is passively, with a low-cost portfolio like an index fund.
But if you thought that was true, you wouldn't be reading this.
And LikeFolio founders Andy and Landon Swan know there's a way to gain an edge — if you know where to look, as they both do.
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LikeFolio “mines” data, deciphers what consumers are saying and feeling in real time, and turns that insight into opportunistic trades. And they do it before earnings are released, through such indicators as:
Consumer Buzz — Tweets that mention a specific company's product or brand.
Consumer Purchase Intent — Tweets that refer to a brand/product and include a word or phrase that indicates a purchase is imminent. Someone saying they “Made reservations for our Disney World trip!” would count as a Purchase Intent mention for Disney.
Consumer Happiness — An indication of consumer sentiment toward a company's product in a tweet. A post counts as a “positive tweet” if it contains a word/phrase that shows up on LikeFolio's “trigger list” of upbeat mentions, and rates as a “negative tweet” if it includes a term from the Swans' specific downbeat lexicon. Tweets that lack terms from either list are counted as “neutral.”
The bottom line is that LikeFolio shows you what's happening on Main Street before it becomes news on Wall Street — and then shows you how to profit.
As an example, you don't have to look any further than Landon's latest appearance on TD Ameritrade's “Fast Market,” where he discussed furniture company Restoration Hardware (RH).
Restoration Hardware is considered the “highest end of the highest end” for furnishings, and as you can see in the stock chart below, shares took off at the onset of the pandemic as more people were stuck at home and focusing on updating their living spaces:
But the stock price has sunk more than halfway since then, and LikeFolio research has found that people are talking less about high-end furnishings and dรฉcor, home renovation, and moving:
Also, LikeFolio found that Purchase Intent mentions — how many people talked about buying or intending to buy a service or product — have alternated between moving sideways and moving down:
Before earnings were released on March 29, Landon said that some investors may think this is a value play because of how far the stock has fallen, but based on LikeFolio's consumer data, he would “lean away” from the stock ahead of its earnings. He also said he didn't see them “surprising to the upside” in their earnings report.
Landon was right.
RH reported a decline in profits and sales and said it expects business conditions to remain challenging.
The stock opened 2.5% lower the next day, and it has bounced around since then.
Traditional projections and metrics don't take into account one of the most important aspects to know when analyzing a business: what the consumer is saying and doing.
LikeFolio is based around that, and you can see how its consumer data can help you avoid making a wrong decision.
It can also help you find winning opportunities that analysts are writing off because they don't have LikeFolio's insights.
LikeFolio's proprietary data proves you can do better than just parking your money in a passive index.
You have an edge.
Enjoy your Sunday,
Keith Kaplan CEO, TradeSmith
Markets Down? Make Money. Markets Up? Make Money.
This isn't like the previous decade, where you could just buy stocks and they would keep going up.
In this market that can nosedive or shoot higher at a moment's notice, you need a competitive edge to make sure you are in the right spot at the right time.
Because in addition to making money over the long term, you could be generating monthly income with a unique investing system.
In short, it's a new way to trade and potentially make all the money you need — no matter what happens in the stock market.
TradeSmith is not registered as an investment adviser and operates under the publishers' exemption of the Investment Advisers Act of 1940. The investments and strategies discussed in TradeSmith's content do not constitute personalized investment advice. Any trading or investment decisions you take are in reliance on your own analysis and judgment and not in reliance on TradeSmith. There are risks inherent in investing and past investment performance is not indicative of future results.
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