| Understanding the strengths and weaknesses of our social nature can save us a lot of money. We are social creatures. We influence, care about and follow one another, and can cooperate and act as a team. We're also cultural creatures. We learn from one another and learn most effectively by watching other people. It matters to us what other people say and think and do. The accumulated knowledge and habits and standards of the ages become part of our own self-concept. This works extremely well for much of what we do. Indeed, our social nature underlies much of our resilience and success as a species. For small bands of hunter-gatherers - what mankind was for most of our existence - this social nature is essential for survival and flourishing. But our social nature can also steer us in a bad - sometimes disastrous - direction. For instance, it can be used against us to manipulate us into accepting, doing or buying things that are contrary to our deepest values. This can lead to regret - or even tragedy. | 
Tidak ada komentar:
Posting Komentar