Hello there - During the Covid-19 pandemic, e-commerce took a victory lap. If there was any doubt as to where the future of retail was headed, 2020 left no doubt. The death of in-person retail seemed inevitable. But like they have on many other occasions, brick-and-mortar retail stocks are announcing that they’re not dead yet. To be clear, there are some retailers that are struggling. However, earnings season suggests that rumors of a brick-and-mortar retail apocalypse are overstated. In fact, some retailers that rely on in-person traffic for a considerable chunk of their business are seeing a rebound in sales, and many are planning to open stores in 2021. This isn’t to say that e-commerce is going away. In fact, a common feature for many of these stocks is that they either developed or enhanced their digital footprint during the pandemic. It’s an omnichannel world, and the consumer is firmly in control. But as these companies show, brick-and-mortar stores still have a purpose, and in this special presentation, we focus on retailers that are planning to add to their brick-and-mortar footprint in 2021. As the companies in this presentation show, successful retailers can take a “both/and” approach. E-commerce and a brick-and-mortar presence can co-exist. It’s about delivering a customer experience (CX) that supplements the convenience of online ordering. Once again, this doesn’t signal a transformative shift in the overall trend, but it does mean that for the foreseeable future, there is a favorable environment for in-person retail. Be sure you’re taking advantage of it by considering these stocks and others like them for your portfolio. |
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