The bigger they are, the harder they fall.

Paolo Cabrelli | 26 Aug 2020   Apple's $100 billion day  Dear Reader,      Apple stock gained more than 5% in last Friday's trading – enough to add more than $100 billion to its market capitalization.   It's amazing to think of this era of multi-trillion dollar companies we've entered – barely two years after Apple became the world's first trillion-dollar company on August 2, 2018.   But as the saying goes, "the bigger they are, the harder they fall."   In 2001, Microsoft was coming off of more than a decade of market dominance – until its stock collapsed and stayed flat for more than ten years after.   And in 1999, Lucent was the world's eighth-largest company before it failed to respond to one tech ultimatum. If you've never heard of Lucent or its $252 billion empire, this revolution is the reason why.   Failure to adapt to this is what dragged down once-promising leaders like Motorola, Alcatel, and Nokia – while fueling rises like Apple's in the first place.   Today, a new tech revolution is dawning.   Can Apple rise to the challenge? The last time it did so, it claimed a $38.9 billion windfall.   But as history shows, failure could be a staggering blow.   This presentation reveals exactly what's at stake.   Regards,   Paolo Cabrelli Publisher, Southbank Investment Research

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